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<journal-meta>
<journal-id journal-id-type="publisher-id">JMR</journal-id>
<journal-title-group>
<journal-title>Journal of Media and Rights</journal-title>
</journal-title-group>
<issn pub-type="ppub">3105-4269</issn>
<issn pub-type="epub">3005-2130</issn>
<publisher>
<publisher-name>AOSIS</publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id pub-id-type="publisher-id">JMR-4-21</article-id>
<article-id pub-id-type="doi">10.4102/jmr.v4i1.21</article-id>
<article-categories>
<subj-group subj-group-type="heading">
<subject>Original Research</subject>
</subj-group>
</article-categories>
<title-group>
<article-title>Futures in film: Community visions for film and television opportunities in Whitley, Reading, United Kingdom</article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author" corresp="yes">
<contrib-id contrib-id-type="orcid">https://orcid.org/0009-0008-6042-5496</contrib-id>
<name>
<surname>Ghosh</surname>
<given-names>Shweta</given-names>
</name>
<xref ref-type="aff" rid="AF0001">1</xref>
</contrib>
<aff id="AF0001"><label>1</label>Department of Film, Theatre and Television, School of Arts and Communication Design, University of Reading, Reading, United Kingdom</aff>
</contrib-group>
<author-notes>
<corresp id="cor1"><bold>Corresponding author:</bold> Shweta Ghosh, <email xlink:href="shweta.ghosh@reading.ac.uk">shweta.ghosh@reading.ac.uk</email></corresp>
</author-notes>
<pub-date pub-type="epub"><day>16</day><month>04</month><year>2026</year></pub-date>
<pub-date pub-type="collection"><year>2026</year></pub-date>
<volume>4</volume>
<issue>1</issue>
<elocation-id>21</elocation-id>
<history>
<date date-type="received"><day>21</day><month>08</month><year>2025</year></date>
<date date-type="accepted"><day>23</day><month>01</month><year>2026</year></date>
</history>
<permissions>
<copyright-statement>&#x00A9; 2026. The Author</copyright-statement>
<copyright-year>2026</copyright-year>
<license license-type="open-access" xlink:href="https://creativecommons.org/licenses/by/4.0/">
<license-p>Licensee: AOSIS. This work is licensed under the Creative Commons Attribution 4.0 International (CC BY 4.0) license.</license-p>
</license>
</permissions>
<abstract>
<p>Recently, Berkshire in the United Kingdom (UK) has seen rapid developments in film and television (TV) studios and the skills training sector. The Creative Industries Sector Plan 2025 looks set to further enable investment in technology, skills and research to consolidate UK&#x2019;s position as a creative superpower. A diverse, local and well-trained workforce and talent pipeline has been considered crucial to achieve this goal, with education and employment remaining central to these conversations. Local residents make up the local workforce. Yet accessing emerging opportunities by local communities remains uneven and unequal. Skills training and workforce development initiatives have been largely led by industry and government priorities, with relatively little attention being paid to community perspectives on this matter. This article unpacks the work done by community members in Whitley (Reading) and students and staff at the University of Reading (UK) in 2023, as part of the Futures in Film project. This practice-based research project sought to address these access gaps via a methodology that combined ethnographic and participatory filmmaking approaches to both explore research questions and facilitate skills training for an under-served community.</p>
<sec id="st1">
<title>Contribution</title>
<p>In this way, the project&#x2019;s original contribution lies in the establishment of a new model of practice that fruitfully aligns industry, education and government priorities with community expression, skills training and academic research outputs. Ultimately, the project and this article advocate for deeper community engagement to strengthen the implementation and evaluation of creative initiatives, thereby making a case for decentralised feedback mechanisms to fine-tune film and TV training initiatives and influence future developments.</p>
</sec>
</abstract>
<kwd-group>
<kwd>community</kwd>
<kwd>community-based research</kwd>
<kwd>collaborative</kwd>
<kwd>participatory</kwd>
<kwd>practice-based research</kwd>
<kwd>film and television industry</kwd>
<kwd>creative careers</kwd>
<kwd>policy</kwd>
</kwd-group>
<funding-group>
<funding-statement><bold>Funding information</bold> The Futures in Film project was funded via the University of Reading&#x2019;s AHRC Impact Accelerator Account (IAA) Impact Project Fund in 2023. Additional funding was received via the University&#x2019;s Teaching and Learning Initiatives Fund in 2023 disbursed by the Centre for Quality Support and Development.</funding-statement>
</funding-group>
</article-meta>
</front>
<body>
<sec id="s0001">
<title>Introduction</title>
<disp-quote>
<p>We want to get our stories out there. We want to tell people the real stories that are going on.</p>
<p>Dr. Trisha Bennett, Whitley Community Development Coordinator</p>
</disp-quote>
<p>The Futures in Film project was undertaken collaboratively by members of the Whitley community and University of Reading (Reading, United Kingdom [UK]) in 2023. Within the context of rapid film and television studios studio and training developments in the region between 2021 and 2023, the project explored the community&#x2019;s awareness around emerging industry developments and barriers to accessing opportunities for training and employment. It also developed community-based solutions to facilitate equitable access and greater diversity in the workforce in the future. As a collaborative, community- and film practice-based research project, its outcomes were successful in expressing the talent, skills and aspirations of the community and foregrounding concerns that needed to be addressed to create a brighter creative future for all in the region.</p>
<p>While several participatory and collaborative film projects exist across the world, the Futures in Film project&#x2019;s emphasis was on improving film education and skills training through an interdisciplinary combination of research methods and multiple levels of community collaboration. The intention of the project was to set forth a vision for shared ownership by academia, industry and community of film and television (TV) developments in the region, with clear recommendations on how to engage historically marginalised communities in decision-making. It also highlighted how community participation can help realise the industry and government&#x2019;s goals for sustainable creative sector growth through a more locally based, diverse and skilled workforce.</p>
<p>In this article, I discuss the key research questions, methodology, insights and impact of the Futures in Film project, which was supported via the University of Reading&#x2019;s Arts and Humanities Research Council (AHRC) Impact Accelerator Account (IAA) Impact Project Fund and Teaching &#x0026; Learning Initiatives fund. Through a discussion of the project&#x2019;s practice-based outputs, the article makes a case for deeper engagement with communities when designing and implementing creative training and employment initiatives. I propose that community-based models of research and training can lead to sustainable gains for the screen industries, not only by facilitating greater diversity of the workforce and encouraging inclusive and accessible working practices but also to help realise the rights of all citizens to education, employment and creative expression. As the research demonstrates, collaborative engagement with communities can strengthen creative initiatives through decentralised feedback mechanisms and steer ongoing and future investment in industry training and studio development towards the most under-served communities.</p>
<p>This article discusses how the project sought to realise the above-described intentions by first briefly discussing the context, rationale and research questions of the project, before moving on to discuss the practice-based methodology founded on collaborative community participation. I unpack how a bottom-up approach helped us generate awareness about new industry developments in the region, while also reflecting on how these developments could better benefit the community. Significant attention will be given to the two workshop strands that were central to the project&#x2019;s ultimate practice-based outcomes, which highlight the key insights and solutions recommended by the community for more equitable access to film and TV making in future. Finally, I evaluate the project&#x2019;s overall impact, identifying pathways for further engagement of stakeholders across industry, community and academia.</p>
</sec>
<sec id="s0002">
<title>Film and television industry developments in Berkshire, United Kingdom</title>
<p>In 2021, Shadowbox Studios Shinfield, a film and TV studio owned by US-based Shadowbox Studios, started the construction of 18 sound stages, 9 acres of backlot and over 555 000 square feet of support and office space at the University of Reading&#x2019;s Thames Valley Science Park. While the construction was completed in 2024, the launch of such a large studio marked a substantial shift in the production space available for large scale film and TV production in the southeastern county of Berkshire. Production and postproduction facilities, educational institutions, training providers and other business and film and TV organisations responded positively to these developments. The University of Reading launched a project to develop a new film and TV ecosystem in Berkshire, which would:</p>
<disp-quote>
<p>[<italic>P</italic>]rovide a range of new jobs to the Thames Valley, attract inward investment to the UK, and help the British TV and film sectors to expand and diversify its talent pool. (University of Reading <xref ref-type="bibr" rid="CIT0037">2021</xref>)</p>
</disp-quote>
<p>The ScreenSkills Assessment (<xref ref-type="bibr" rid="CIT0030">2021</xref>) stated that an anticipated boom in production after the coronavirus pandemic would give rise to high demand for a diverse talent pool across the UK, with nearly 21 000 extra crew needed to support economic growth in the sector. The British Film Institute BFI Skills Review (<xref ref-type="bibr" rid="CIT0003">2022b</xref>: 11) also suggested that &#x2018;more comprehensive careers information, profiles and pathways&#x2019; were needed to support the development of a talent pipeline that could respond to these demands.</p>
<p>In response to the need for a more readily and locally available skilled and diverse workforce, the BFI launched its National Lottery Skills Cluster programme and invested around &#x00A3;9 million between 2023 and 2026 in seven skills clusters across the UK. One such skills cluster named Screen Berkshire was funded in Berkshire, led by Slough-based CIC Resource Productions and comprising core partners such as University of Reading, Shadowbox Studios Shinfield, Bedlam Productions and Amazon Ascend. The cluster works closely with the Berkshire Film Office, all local councils in Berkshire, Further Education (FE) Colleges and a wide range of businesses and other training providers in the region. It delivers skills training at various levels, connects talent and crew to jobs, supports new entrants as well as existing freelancers to access new opportunities for upskilling and employment and shares best practices to avoid duplication of efforts across partners (BFI <xref ref-type="bibr" rid="CIT0002">2022a</xref>; Screen Berkshire <xref ref-type="bibr" rid="CIT0029">2025</xref>).</p>
<p>These developments speak to the overall boom in investment and interest to boost the UK creative industries between 2021 and 2025, whether in the form of funding for targeted skills training, industry research or large film and TV studio development. The Department for Business and Trade and the Department for Culture, Media and Sport, UK, released the Creative Industries Sector Plan (Nandy <xref ref-type="bibr" rid="CIT0022">2025</xref>), setting a framework for the growth of the sector by 2035. The plan expressed an intention to increase annual investment in the creative industries from &#x00A3;17 billion to &#x00A3;31 billion over the next decade and includes a &#x00A3;75 million &#x2018;Screen Growth Package&#x2019;. The COVID-19 pandemic in 2020&#x2013;2021 and the strikes by Screen Actors Guild&#x2013;American Federation of Television and Radio Artists (SAG-AFTRA) and Writers Guild of America (WGA) in 2023 had substantial impacts on production and business in the industry, leading to subsequent challenges in retaining skilled freelancers (Purse, Philip &#x0026; Byrne <xref ref-type="bibr" rid="CIT0024">2025</xref>). Despite these challenges, the Creative Industries Sector plan and the Culture, Media and Sport (CMS) Committee on British film and high-end TV have put forth ambitious agendas and timely recommendations to increase support and investment for the British film and TV industry and its workforce (House of Commons <xref ref-type="bibr" rid="CIT0011">2024</xref>; Nandy <xref ref-type="bibr" rid="CIT0022">2025</xref>).</p>
<p>The Futures in Film project started after the COVID-19 pandemic in 2020&#x2013;2021 and before the WGA and SAG-AFTRA strikes in 2023. At the time of its inception in 2022, the Screen Berkshire cluster was yet to come into existence. Within that context, the project aimed to understand to what extent local communities were engaging in and benefitting from the rapidly growing film and TV studio developments in Berkshire. The Futures in Film project sought to put local and marginalised communities at the heart of a rapidly changing environment of infrastructural and economic development as well as skills training and education. It intended to assess if and how increased investment and opportunities for training, education and employment at their doorstep were reaching them. Additionally, while clusters such as Screen Berkshire have been crucial and impactful given the strength of all the core partners, the project invited meaningful and engaged feedback from the community that could help reflect on and make changes, where necessary, to strengthen initiatives. As the following sections will demonstrate, the project successfully highlighted how collaborative and creative forms of community-based research can enable citizen participation in planning and policymaking, while also providing avenues for creative expression and skills training.</p>
</sec>
<sec id="s0003">
<title>The Whitley community in Reading</title>
<p>The project worked in partnership with residents of Whitley, a ward in South Reading. The Whitley ward profile (Reading Borough Council [RBC] 2018) indicates that Whitley is the most deprived out of the 16 wards in Reading. It also goes on to state that:</p>
<disp-quote>
<p>31.6&#x0025; of children in Whitley are at risk of living in poverty, compared with 18.7&#x0025; across Reading. In Whitley 15.2&#x0025; of the working age population claim benefits compared with 9.6&#x0025; in Reading. 63.4&#x0025; of the population of Whitley who are aged 16 to 74 years are in employment. This is lower than the average in Reading [&#x2026;] the majority of people in employment (37&#x0025; of workers) were employed in manual occupations. 17&#x0025; of workers were employed in elementary occupations. 30.4&#x0025; of working age people in Whitley have no formal qualifications. (Reading Borough Council <xref ref-type="bibr" rid="CIT0025">2018</xref>)</p>
</disp-quote>
<p>While much has changed for the community over the last decade of funding for development initiatives, there is still a long way to go before the community is able to fully realise its right to food, healthcare, education, employment, leisure and creative expression. There is a keen sense of community within the area and a desire to challenge negative stereotypes and demonstrate the skills, talent and aspiration in Whitley.</p>
<p>A big part of developing a sense of community and challenging stereotypes has been the Whitley Community Development Association (WCDA). The WCDA equips members to better identify local needs, enhance skills and take action to make Whitley a better place to live through community development methodologies. The WCDA was formed initially in 2012 to steer the spending of &#x00A3;1 million Big Local National Lottery Funding secured for local development. However, the organisation has grown over the years and has a positive presence in South Reading Community Centre. Of particular note is the WCDA&#x2019;s Whitley Cafe and Social Club, where a range of initiatives are run to support the community. Some of these include information and advice on healthcare and benefits, affordable food at subsidised prices at the cafe, groceries via the food surplus and, most crucially, a social space where community workers and members interact, share concerns and support each other.</p>
<p>The formation of the &#x2018;Whitley Researchers&#x2019; (WRs) (a participatory research network of Whitley residents, community organisations, Big Local representatives, Northumberland Training Academy and staff and students at the University of Reading) was a key outcome of Big Local funding. The WRs identified where and how the funding could be allocated and went on to undertake several research projects, the findings of which have been crucial to define the scope and research focus of the Futures in Film project.</p>
<p>While the project certainly intended to work with WRs, questions related to awareness, aspiration and the development of &#x2018;talent pipelines&#x2019; and &#x2018;workforce diversity&#x2019; made it necessary to invite the perspectives of young people from the community as well. In the Whitley for Real report, WRs Brown and Ryall (<xref ref-type="bibr" rid="CIT0004">2017</xref>:n.p.) point towards &#x2018;intergenerational poverty as one of the main barriers, which adds to the stigma and stereotypes of the area that need to be dispelled&#x2019; and a &#x2018;lack of careers advice from a young age, with both students and parents often being unaware of the opportunities available&#x2019;. Furthermore, in the Aspiration in Whitley report, WRs Ashcroft et al. (<xref ref-type="bibr" rid="CIT0001">2018</xref>) state that:</p>
<disp-quote>
<p>&#x2026; many young people and their families needed greater support to navigate the different pathways into work, training and Higher Education but they want to have a central role in shaping how this is delivered &#x2013; having a voice is important &#x2026; Young people also have higher ambitions when they attend clubs, engage in extra-curricular activities and experience new environments as these enhance their soft skills, such as confidence, help them develop networks and meet role models who they can relate to. Young Researchers have shown how exploring your future through creative methods can help develop confidence and wellbeing but affordable opportunities for young people are currently limited &#x2026;. (p. 52)</p>
</disp-quote>
<p>Thus, the Futures in Film project engaged with adults as well as young people in Whitley to explore creative aspirations and barriers. By looking at questions of awareness and access to information about creative careers from both perspectives and pathways to education, training, reskilling, upskilling and employment, the project aimed to develop community-led solutions. Even though many other communities and wards had geographical proximity to the studio developments, Whitley was a perfect fit for this research project given its history of deprivation, its openness to using creative research methods and a strong interest in having a voice in regional developments, accessing new experiences and prospective career opportunities. The workshop process, participant cohorts and interlinkages between the two workshops have been discussed in upcoming sections.</p>
</sec>
<sec id="s0004">
<title>Research questions</title>
<p>The above context of new film and TV developments in the region and questions around access to opportunities gave rise to the following research questions. These were discussed and refined further by community participants during project workshops:</p>
<list list-type="bullet">
<list-item><p><italic>What is the community&#x2019;s current awareness and understanding of the film and TV industry developments at their doorstep?</italic></p></list-item>
<list-item><p><italic>What might these developments mean for training opportunities and employment and are these accessible to the community?</italic></p></list-item>
<list-item><p><italic>What are the barriers to entry or other concerns for the community vis-a-vis the industry&#x2019;s need for diverse talent and talent shortages within specific job roles?</italic></p></list-item>
</list>
<p>These research questions were explored by two participant cohorts and workshop strands between March and December 2023, which resulted in two practice-based outputs. One set of workshops involved adult residents above 18; two participants named Emmaleigh Williams and Vandy Butcher were WRs working with the WCDA at the time. In total, they participated in eight workshop days and additional shoot days between March 2023 and December 2023. The practice-based output developed was a short documentary of approximately 18 min responding to the research questions. A snapshot of the WRs engaged in the workshop and shoot process can be seen in <xref ref-type="fig" rid="F0001">Figure 1</xref>.</p>
<fig id="F0001">
<label>FIGURE 1</label>
<caption><p>Whitley researchers during a project shoot in front of the South Reading Community Hub.</p></caption>
<graphic xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="JMR-4-21-g001.tif"/>
</fig>
<p>A second set of workshops involved young residents under 18 &#x2013; three participants either aged 11&#x2013;14 or with special needs and disabilities (SEND). They participated in a 5-day workshop series between 29 August 2023 and 02 September 2023. Participant names have been withheld, and they are referred to as Young Community Participants or YCPs throughout this article. The practice-based output developed with YCPs was a short fiction film of 3 min 39 s exploring the research themes (see <xref ref-type="fig" rid="F0002">Figure 2</xref>).</p>
<fig id="F0002">
<label>FIGURE 2</label>
<caption><p>Young community participants practising shots during the workshop at Minghella studios.</p></caption>
<graphic xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="JMR-4-21-g002.tif"/>
</fig>
<p>As the lead filmmaker-researcher, I (Shweta Ghosh) led the workshop series supported by two student filmmaker-researchers who were studying at the Department of Film, Theatre &#x0026; Television, University of Reading at the time. The students were Kyle Johnson, an undergraduate student and Mrinal Rajeev, a postgraduate student, and their contributions to the research as well as future teaching and learning outcomes are discussed in this article as well.</p>
<p>Community participants, as well as members of the university staff and student research team, belonged to a diverse range of contexts and identities, be it gender, ethnicity, class, disability, nationality, age, educational background, employment experience and childcare commitments. The research project was not only enriched by the mix of intersectional identities in &#x2018;content&#x2019; of practice-based outcomes but also in process, as various experiences and needs had to be taken into consideration to design a creative space that was as accessible and open as possible.</p>
</sec>
<sec id="s0005">
<title>A collaborative, practice-based methodology for creative engagement</title>
<p>The project combined ethnographic methods and participatory filmmaking approaches to develop a community-based model for film practice-based research. Ethnographic methods included visual elicitation, creative interviewing and participatory filmmaking, which are used widely in the field of visual anthropology (Irving et al. <xref ref-type="bibr" rid="CIT0012">2021</xref>; Telo <xref ref-type="bibr" rid="CIT0036">2013</xref>).</p>
<p>Film practice-based research refers to research where filmmaking is the method to explore questions and present insights. Filmmaking has indeed been used in community-oriented ways in film practice-based research before (Cooke <xref ref-type="bibr" rid="CIT0006">2020</xref>; Jones <xref ref-type="bibr" rid="CIT0013">2017</xref>; Sowa, Sowa &#x0026; Widdess <xref ref-type="bibr" rid="CIT0033">2022</xref>; Sudbury <xref ref-type="bibr" rid="CIT0035">2017</xref>). However, the Futures in Film project was distinct in its use of a practice-based research model to connect communities directly to research, practice and policymaking around current screen industry developments and government skills and employment priorities.</p>
<p>Manuel and Vigar (<xref ref-type="bibr" rid="CIT0017">2021</xref>) discuss the value of creative approaches to community engagement for policy planning and community development:</p>
<disp-quote>
<p>Film-making is a creative practice that can, as other explorations of creative engagements for citizen engagement also show, enhance participation, in part through the generation of stories that can be subsequently debated and elaborated by citizens. Such creative methods can provoke the imaginations of participants and encourage them to communicate issues in more animated and interesting ways that capture emotion and lived experience. Therefore, we concur with others in suggesting that such technologies help to elicit issues that might be missed in traditional participatory processes, and generate greater inclusiveness and provoke greater deliberation by providing (unfamiliar) spaces for reflection and deliberation. We note also that content creation through filming and, to some extent, storyboarding, helped citizens to imagine a new future with a fresh story for their neighbourhood. (p. 1569)</p>
</disp-quote>
<p>The Futures in Film project also drew inspiration from a range of participatory filmmaking, public access television and community programming projects. Many offered excellent models of engagement with marginalised and under-served communities, facilitation of media making and contribution to civil society initiatives and government policy.</p>
<p>Early participatory film programmes such as <italic>Challenge for Change</italic> (eds. Waugh, Baker &#x0026; Winton <xref ref-type="bibr" rid="CIT0038">2012</xref>), initiated by the National Film Board of Canada in 1967, marked a shift from making films about people to making films with them. In contemporary times, participatory projects such as <italic>Mapping Memories</italic> (<xref ref-type="bibr" rid="CIT0020">2011</xref>) by Elizabeth Miller and <italic>Gender Chip Project</italic> (<xref ref-type="bibr" rid="CIT0019">2005</xref>) by Helen de Michiel have used a range of visual participatory methods such as cartography and creation of &#x2018;memory-scapes&#x2019;, art and music-making as well as photography and collaborative filmmaking for documentaries. In Global South contexts such as India, a wide range of initiatives have brought the perspectives of marginalised communities to the forefront. Some of these include citizen journalism projects such as Khabar Lahariya and Children As Media Producers (CAMP), collaborative films such as <italic>Tanko Bole Chhe/The Stitches Speak</italic> (<xref ref-type="bibr" rid="CIT0026">2010</xref>) by filmmaker Nina Sabnani and <italic>Jadui Macchi</italic> (2013) by the Ektara Collective (<xref ref-type="bibr" rid="CIT0008">2013</xref>) and participatory video projects such as Dalit Camera (Mohammed <xref ref-type="bibr" rid="CIT0021">2021</xref>) and Drishti Media. These projects vary greatly, but each engages actively with questions of agency and collaboration and demonstrates the long-recognised strengths of participatory filmmaking for advocacy, activism and social change (Irving et al. <xref ref-type="bibr" rid="CIT0012">2021</xref>; Lunch &#x0026; Roberts <xref ref-type="bibr" rid="CIT0015">2006</xref>; Shaw &#x0026; Robertson <xref ref-type="bibr" rid="CIT0032">1997</xref>).</p>
<p>Historically, community-led film and TV making has had significant impact in the UK through public access television initiatives. Community filmmaking and programming developments were particularly significant between the 1970s and 1980s, with funding and support from major institutions like the BFI and Channel 4. Some of the best-known examples include the BBC&#x2019;s <italic>Open Door</italic> Programme (1973&#x2013;1983), Channel 4&#x2019;s <italic>People to People</italic> series (1983&#x2013;1989) (which followed <italic>Open Door</italic>) as well as the Birmingham Film and Video Workshop (BFVW) (1979&#x2013;1989).</p>
<p>Set up in 1972, the BBC&#x2019;s Community Programming Unit (CPU) provided the required technology and infrastructure to individuals and communities so that they could make their own programmes and voice previously marginalised or unexpressed concerns and opinions. Not only did this serve to demystify an otherwise opaque production process behind making TV, but it also made space for communities to access the skills to express themselves politically and creatively. Sainsbury (<xref ref-type="bibr" rid="CIT0028">2023</xref>) states it was indeed:</p>
<disp-quote>
<p>[<italic>R</italic>]emarkable that a state broadcaster invited the serious representation of overlooked and challenging opinions so close to the national news, that neighbours volunteered to make television for each other, and that these were once blueprints for a participatory and civic television. (p. 2)</p>
</disp-quote>
<p>The BFVW facilitated a range of interesting films that were broadcast by Channel 4 and distributed theatrically by the workshop (Franklin <xref ref-type="bibr" rid="CIT0009">n.d.</xref>; Shannon <xref ref-type="bibr" rid="CIT0031">n.d</xref>). Among these was Jonnie Turpie&#x2019;s work with the Dead Honest Soul Searchers (DHSS), which made space for young people to express their frustration and creative aspirations about &#x2018;youth unemployment, home taping, and other issues of direct concern to them&#x2019;. Stoneman (<xref ref-type="bibr" rid="CIT0034">2021</xref>) discusses how Channel 4&#x2019;s People to People series was aimed at inviting a diverse range of programmes, makers and creative styles to push boundaries of the form by &#x2018;working with individual filmmakers, groups and co-operatives within an ethos of radical pluralism&#x2019;. The work done via these initiatives with community groups was groundbreaking not only in terms of the pathways they created for creative confidence, community cohesion and advocacy but also in terms of experimentation with form and style.</p>
<p>Such an approach, albeit at a smaller scale, was adopted for the Futures in Film project, where participants were invited to express their ideas and concerns in creative ways that felt organic, even if unconventional. It is worth noting, however, that the decades since the closure of these initiatives have seen shifting landscapes in terms of funding and support. Community filmmaking projects and public access television initiatives have become more fragmented, and while a distinction between &#x2018;high-end&#x2019; and &#x2018;community-based&#x2019; film and TV has always been made, few mainstream channels and cinemas now provide a platform for community voices. Oral evidence provided to the Culture, Media and Sport Committee on British film and high-end TV by producer Dominique Unsworth MBE and filmmaker Myriam Raja (House of Commons <xref ref-type="bibr" rid="CIT0011">2024</xref>) also highlights how lower stakes projects enable learning, build confidence and creative aspiration and facilitate entry of underrepresented communities into commercial forms of film and TV making. Resources to fund such pathways have dwindled in the last few decades alongside the reduction in community filmmaking projects, although a recommendation in the Report by the Culture, Media and Sport Committee on British film and high-end TV states that funding for short film programmes must be increased (House of Commons <xref ref-type="bibr" rid="CIT0011">2024</xref>:61&#x2013;62), with an aim to enhance creative access, independent projects and workforce diversity.</p>
<p>Public access television, community filmmaking and more funding for smaller independent projects have historically made the means of production more available. One could argue that these are more readily available than ever before in the current digital age, and people can access media making more easily to share their opinions and stories. However, access to resources and digital literacy continue to remain unevenly distributed, leading to inequalities in accessing creative opportunities. Even if a community does take on the task of self-representation or exploring information on digital and social media, this does not necessarily mean that they are able to access the right information or build a sustainable creative career in the industry, which has an impact on workforce diversity and retention. Malik, Chapain and Comunian also highlight the strong connections between participatory and community filmmaking and cultural diversity outcomes. Malik, Chapain and Comunian (<xref ref-type="bibr" rid="CIT0016">2017</xref>) state that:</p>
<disp-quote>
<p>Community filmmaking contributes to &#x2018;diversifying the creative&#x2019; by both allowing filmmakers to support the participation of communities who rarely, if ever, have a voice within mainstream cinema in what they call a more authentic way and broadening access to knowledge and skills related to film processes. This contribution relies on participatory models where filmmakers and communities mobilise a set of interconnected practices. (p. 324)</p>
</disp-quote>
<p>The examples of public access television and community filmmaking discussed above engage with communities in film and TV making in useful ways and demonstrate mechanisms to foreground stories and concerns via mainstream and community platforms. However significant though, there is a need to think about how similar outcomes of access, advocacy and equitable participation can be achieved in the new, changed scenarios of funding and distributing creative work. Similarly, in terms of participatory filmmaking and action research projects, there remains an untapped opportunity to find ways that harness their potential for community consciousness, activism and advocacy in response to new screen industry developments such as film and TV studios and skills clusters; these are here to stay and will have direct consequences on community access to education and employment.</p>
<p>The Futures in Film project was unique in addressing these urgent needs and opportunities, examining who benefits from new developments and advocating for community participation in new creative developments and initiatives. Film practice-based research undertaken in collaboration with communities was an effective methodology to ask and answer questions about film and TV training and jobs and evidence the extent of community access (or lack thereof) to creative opportunities, while also developing creative skills and confidence.</p>
<p>The project also tapped into the potential of universities as large institutions with resources and partnerships to facilitate connections and pathways between community and industry, especially given the limited support for community access initiatives. Universities hold many resources through lecturers and students, libraries and research expertise, industry networks, state-of-the-art production spaces and equipment. Furthermore, research-intensive universities are in a particularly strong position to engage with a strategic and critical lens with skills training and industry employment initiatives in the region, providing insightful knowledge and information at a granular level. By facilitating stakeholder understanding and connections, universities can demystify industry pathways and offer inroads for marginalised communities, while also reaping long-term benefits by realising their widening participation and outreach goals.</p>
<p>The research project therefore adopted a community- and film practice-based research methodology to facilitate connections between university staff and students, industry partners and the local community. It also aimed to build frameworks that could sustain these relationships through future teaching and learning activities, which is discussed in the Impact and Ways Forward section later in this article.</p>
</sec>
<sec id="s0006">
<title>The interview-workshop method</title>
<p>The project deployed variations of the &#x2018;interview-workshop&#x2019; method devised during my PhD film practice-based research project <italic>We Make Film</italic> (Ghosh <xref ref-type="bibr" rid="CIT0010">2021</xref>). This approach brings together ethnographic methods (e.g. visual elicitation and creative interviewing) with reflexive and participatory filmmaking. While the application of the interview method has varied between the <italic>We Make Film</italic> and Futures in Film projects, both have involved a series of workshops, where interviews and filmmaking activities are undertaken in response to participant requirements and research questions. Workshops are designed flexibly and are either undertaken across consecutive days of a week or on scheduled days across several months. This section provides a brief overview of the different parts of the method, before describing how the method was adapted for each participant cohort.</p>
<p>Part 1 entails a visual elicitation-led interview process. Pauwels (<xref ref-type="bibr" rid="CIT0023">2015</xref>) describes this as a method where a participant is presented with pre-selected visual materials, which elicit a response about what is observable or noticeable. Responses, however, are not limited to factual observations only. Interview questions can also be used to understand the participant&#x2019;s experience or &#x2018;interior&#x2019; perspective more deeply. This method can &#x2018;elicit or trigger deeper, more abstract perceptions and values of respondents as individuals who are involved in the depicted world&#x2019; (Pauwels <xref ref-type="bibr" rid="CIT0023">2015</xref>:97), particularly if the visual stimulus has elements that refer to their sociocultural contexts, creative and aesthetic approach and positionality. The process also initiates a state of reflection and opens participants up to discussion, curiosity and &#x2018;play&#x2019;, which inform the filmmaking activities undertaken in the next set of workshops.</p>
<p>Part 2 involves a filmmaking-led creative interview process where participants are given a prompt or keywords based on the research questions and invited to develop a film idea, script and/or a storyboard for a short audio-visual project. The story and the form of the project is decided by the participants (usually a choice between documentary, short fiction, fiction-nonfiction hybrid or stop motion animation), and the final output often draws on both autobiographical and fictional elements. As is common in creative interviewing methods, the researcher asks questions during the act of developing creative outputs (Mason &#x0026; Dale <xref ref-type="bibr" rid="CIT0018">2010</xref>). Insights from this process shed light <italic>through</italic> and <italic>about</italic> the creative process. The participant shares the contexts and intentions behind the themes, narrative decisions and aesthetic choices made by the participant.</p>
<p>Depending on available time and intended research outcomes, some time may be dedicated to delivering required technical training to participants in filmmaking. For first time filmmakers, this usually entails basic storytelling (structure and script), camerawork and sound recording training, although working with filmmakers with advanced skills often involves much higher levels of training, discussion and exchange.</p>
<p>Part 3 involves participants presenting their idea, script or storyboard to other workshop attendees and facilitators, highlighting specific approaches to narrative, visuals and/or sound design. At the end of the presentations, participants and facilitators reflect on emerging creative and thematic elements, what they have found significant about the creative experience and identify specific insights and findings (from the process or product), which can answer and explore the research questions.</p>
<p>The last few workshops or hours in this part of the interview-workshop method are reserved for discussing editing choices and the desired &#x2018;narrative elements&#x2019; and research insights that they would like to communicate through the final film.</p>
<p>As one might guess, the data elicited via the interview workshop method can be quite detailed and complex. Data usually takes the form of responses to visual elicitation materials and follow-up questions, creative interview questions as well as reflections on aesthetic and narrative intentions for the final practice-based output (all of which are video recorded). There is also data available within the script, storyboard and/or treatment documents and the final practice-based output, which can be unpacked through methods such as close analysis and discourse analysis. These data are supplemented, where necessary, with the researcher&#x2019;s written notes made during the workshop process, so that research insights drawn are credible and reliable. The types of data and analysis methods for interview-workshops with each set of community participants have been discussed in the sections corresponding to each participant cohort.</p>
</sec>
<sec id="s0007">
<title>Practice-based research outputs and insights</title>
<sec id="s20008">
<title>Young community participants</title>
<p>Through the YCP interview-workshop series, the team explored the creative experiences of a young person from Whitley. This included thinking about not only creative ideas and pathways forward but also barriers they might face and the support that could help them realise dreams and aspirations.</p>
<p>A range of creative and team-building exercises were undertaken to scaffold technical learning, creative ideation and expression. The YCPs considered and refined the research questions based on their understanding and concerns. They co-developed the script, designed set and costumes, undertook filming and sound recording after several short training and practice sessions and collaboratively directed the film. Editing was primarily undertaken by student researchers in consultation with the YCPs on the final workshop day. A visual representation of the workshop process and stages can be seen in <xref ref-type="fig" rid="F0003">Figure 3</xref>.</p>
<fig id="F0003">
<label>FIGURE 3</label>
<caption><p>A visual representation of the workshop stages and process undertaken by young community participants.</p></caption>
<graphic xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="JMR-4-21-g003.tif"/>
</fig>
<p>The interview-workshop method was undertaken across a combination of days. Part 1 (visual elicitation-led interviewing) was undertaken on days 1 and 3. On Workshop Day 1, participants were shown a video of how Whitley is represented in news media to encourage discussions about identity and belonging in relation to Whitley, public perception and media representation of Whitley. At the end of Workshop Day 2, participants were asked to think of an initial film idea based on the following prompt: &#x2018;<italic>Make a short 2&#x2013;3-min film that combines these three words: hope, future, film/TV industry</italic>&#x2019;.</p>
<p>Visual elicitation on Workshop Day 3 entailed discussions about why they had chosen that particular idea, what they wanted to represent about their experience as young people from Whitley and what they hoped to communicate to an audience watching the film.</p>
<p>Technical training was undertaken prior to ideation in the case of YCPs to ensure a foundational understanding of the filmmaking process and the time it took to think of an idea, make a storyboard and compose and record a shot. The aim was to set up participants for success so that they could develop ideas that would be feasible and achievable within the duration of the workshop series.</p>
<p>Part 2 of the workshop (creative activity-led interviewing) was undertaken primarily over Days 3 and 4. After each participant presented their initial ideas for the film, the group selected one idea, and the lead filmmaker-researcher asked interview questions during the short film development to understand how the participants felt about accessing the filmmaking process and equipment and to what extent this felt achievable in the future.</p>
<p>Part 3 of the workshop was undertaken primarily on Day 5, as the participants watched a rough cut towards the end of the day to reflect on the film&#x2019;s representation of intended themes and creative choices and feedback on how to develop the cut further. They also described their overall experience of making a film and participating in the interview-workshops.</p>
<p>All interview data were documented via video documentation and note taking during discussions, while script and storyboard data were documented via relevant preproduction planning documents (on flipcharts and MS Word documents). Interview data were then collated, thematised and analysed vis-&#x00E0;-vis the research questions and the final film output.</p>
<p>The short film developed by YCPs can be viewed here: <italic><ext-link ext-link-type="uri" xlink:href="https://www.youtube.com/watch?v=fQKunVslRxQ">https://www.youtube.com/watch?v=fQKunVslRxQ</ext-link></italic>. It touches upon several issues and concerns raised by them during the interview-workshop process and represents them symbolically. As mentioned earlier, YCPs were asked to produce ideas in response to the following prompt &#x2013; &#x2018;<italic>Make a short 2&#x2013;3-min film that combines these three words: hope, future, film/TV industry</italic>&#x2019;. Participants came back the next day with the following themes and stories:</p>
<list list-type="bullet">
<list-item><p>A disabled person&#x2019;s experience of discrimination at work and a call for more kindness and equality.</p></list-item>
<list-item><p>The tendency of films and social media to privilege certain groups or identities more and the need for more diverse protagonists and stories.</p></list-item>
<list-item><p>A person who wants to pursue film education and a creative career but is unable to do so because of financial challenges.</p></list-item>
</list>
<p>When asked whether they wanted to select any one idea or combine all ideas for the final short film, the group decided to go with the latter. They chose to bring the ideas together by telling the story of a magician who has skill and talent but is not valued in his society as it privileges only singing and dancing. Magic is not given importance, and he is unsuccessful in his quest to become a successful magician because of a lack of finances that can allow him to struggle against the odds, pursue creative education at &#x2018;Reading Talent School&#x2019; and build his desired career. The film presents this through the format of a late-night talk show &#x2013; a space commonly occupied by successful celebrities. The magician is shown to have reached the pinnacle of success and finally has an audience who wants to listen to his story in his own words. An image of collaboratively developing the story structure and outline can be seen in <xref ref-type="fig" rid="F0004">Figure 4</xref>.</p>
<fig id="F0004">
<label>FIGURE 4</label>
<caption><p>The story planning process and combining ideas and themes proposed by all three participants.</p></caption>
<graphic xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="JMR-4-21-g004.tif"/>
</fig>
<p>While the character design already touched on questions of diversity and the lack of representation on and off screen, specific production design choices further consolidated this intention. For example, a rainbow hat worn by the magician intended to represent his identification with a diverse group and his colourful clothes were meant to make him stand apart (positively) from other people. The question of inaccessibility of creative education and careers for disabled and working-class people was addressed via two choices: the lack of funds shown in a shot of the magician&#x2019;s bank account and gatekeeping by the &#x2018;talent school&#x2019;. It is only when the magician&#x2019;s audition goes viral that the talent school decides to call and offer him a place which it had previously declined.</p>
<p>The film therefore clearly highlights the perspectives and concerns of the YCPs vis-a-vis their hope for a creative education and career in the creative industries. Combined with insights from the workshop process, one can draw clear conclusions from the film about the need to fight against discrimination and exclusion on the basis of disability and class, make creative education more affordable and increase the diversity of representation both on and off-screen.</p>
</sec>
<sec id="s20009">
<title>Whitley researchers</title>
<p>The WRs undertook a more detailed and advanced version of the interview-workshop method. A visual representation of the workshop process and stages can be seen in <xref ref-type="fig" rid="F0005">Figure 5</xref>.</p>
<fig id="F0005">
<label>FIGURE 5</label>
<caption><p>A visual representation of the workshop stages and process undertaken by Whitley researchers.</p></caption>
<graphic xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="JMR-4-21-g005.tif"/>
</fig>
<p>Workshop Day 1 was dedicated to considering and refining the project&#x2019;s research questions and therefore, visual elicitation-led interviewing was undertaken in Workshop days 2 and 3. Workshop days 4, 5 and 6 were dedicated to co-developing creative ideas for the film, learning about industry roles, production stages, technical and creative skills training on camerawork, sound recording and documentary structure. These workshops also involved creative interviews on their experience of learning about filmmaking roles and practices, their narrative and creative choices and why these were suitable to represent the community&#x2019;s experiences and perspectives.</p>
<p>Between scheduled workshop days (which were spread across 3 months), the WRs undertook independent research and filmmaking, documenting notable insights and reflections where required via audio and video. They explored information available online about the local creative industries to assess how easily a community member would be able to navigate and find the right information. They also conducted documentary interviews supported by the student filmmaker-researcher with community members, asking them about expectations and concerns regarding film/TV developments in the region.</p>
<p>Insights from these interviews were brought into our final discussions in Workshop Days 7 and 8 during edit consultations and final reflections. While the final film was edited by the student filmmaker-researcher, regular script refinement and edit consultations ensured that the film&#x2019;s structure, content and meaning were as intended by the WRs.</p>
<p>As the number of workshops and the volume of data were large, discussions were documented primarily via rigorous notes made by the lead filmmaker-researcher and supplementary notes by student filmmaker-researcher. Video documentation of WR workshops was reserved for specific instances, such as reflection on edit consultation meetings and evaluation of the overall project experience. However, the data emerging from the documentary interviews and online research conducted by the WRs helped gather community responses to the project&#x2019;s research questions about their overall awareness of film and TV developments in the region and the barriers to information and opportunities.</p>
<p>The short documentary developed by WRs can be viewed here: <italic><ext-link ext-link-type="uri" xlink:href="https://www.youtube.com/watch?v=ss78ylfYa1g">https://www.youtube.com/watch?v=ss78ylfYa1g</ext-link></italic> and presents most of the findings from the interview-workshop process. It highlights the lack of information currently reaching the community about film and TV industry careers and local opportunities, poor digital access and limited public transport links to nearby studios and the need for grassroots solutions to develop confidence and skills within the community to participate in relevant training and employment in an already precarious industry.</p>
<p>Key insights and recommendations can be summarised as follows:</p>
<list list-type="bullet">
<list-item><p>Connecting via community centres: Spaces such as the Whitley Caf&#x00E9; can be used as a hub for local activity and information on training and employment opportunities. This can include circulation of printed materials at the community notice board and food surplus, as well as word of mouth, so that even those with limited digital access can access information.</p></list-item>
<list-item><p>Training for flexibility and resilience: Greater resilience can be built through transferability of roles and responsive training. For example, people who may already be involved in retail and make-up/hairdressing professions could learn more about make-up and costume roles in film and TV, and the knowledge of skills in each sector could allow people to work flexibly across any of these jobs. Several people expressed that they are already used to working 2&#x2013;3 jobs at once, and the knowledge of similar roles across different sectors could help build a more flexible workforce, which is more resilient to ebbs and flows in the different industries. The WRs also identified potential people from the community (who were working in relevant retail and service roles) who could be signposted to targeted training to fill local skills gaps in construction, electrical and art departments. This demonstrates how community-based granular knowledge can help enable more ready participation training and employment initiatives.</p></list-item>
<list-item><p>Building aspirations and removing digital and economic barriers: Barriers currently exist at several levels. There are overall lower aspirations and confidence in relation to one&#x2019;s ability to be successful in the creative industries. Little information is available for creative careers in schools, which is compounded by extremely limited digital access across households. This results in an overall low awareness about careers in and the roles and skills required for the film and TV industry. There are also economic barriers that prevent participation. People prefer stable jobs in other industries as opposed to those in the screen industries which can be affected by a range of factors. There is also the question of transport access to the studios; even though the studios are seemingly at the community&#x2019;s doorstep, public transport linkages are limited (in terms of timetables and connecting services) and currently require those working at the studios to own and drive a car.</p></list-item>
<list-item><p>Long-term collaborations and funding: There is a need for long-term funding to ensure sustainability of training and community engagement initiatives. This can happen by institutions such as the University of Reading developing synergies between community, industry, education and government agendas for community engagement and skills training. With combined government and industry funding, posts such as community-industry liaison officers can be created at community centres to help facilitate the flow of information and opportunities from industry to community and vice versa.</p></list-item>
</list>
<p>It is interesting to note that the WRs&#x2019; film refers to the YCP workshop in two interviews with the participants&#x2019; parents. This was not planned and emerged during the course of the WR documentary interviews, which took place much before the young community participant workshops were even advertised. While this demonstrates the interlinkages between the research processes via shared questions and methodologies, it also helps corroborate the concerns and opinions expressed by both sets of participants about creative access. These common strands in the community&#x2019;s experience across the two cohorts have also strengthened data analysis outcomes.</p>
</sec>
</sec>
<sec id="s0010">
<title>Impact and ways forward</title>
<disp-quote>
<p>Sometimes we sit there and go, &#x2018;Oh my goodness, I think they should just replace EastEnders with Whitley the drama!&#x2019; But that&#x2019;s real life and it&#x2019;s what people are living every day. And the more people that know that story, the more we get an effective change.</p>
<p>Dr. Trisha Bennett, Whitley Community Development Coordinator</p>
</disp-quote>
<p>As the research outputs demonstrate, the project has been successful in achieving its intended objectives and goals. It has foregrounded the barriers to employment, education and training and identified community-based solutions to enhance access to creative opportunities.</p>
<p>The project outcomes and impact were evaluated via relevant methods during and after the project. For young community participants, an age and level-appropriate questionnaire with Likert questions and open-ended questions was designed and used to understand their workshop experience and overall project experience. Young community participants were encouraged to share feedback anonymously to evaluate which aspects worked well and which aspects could be developed differently next time. Overall, they agreed that the workshop had helped them learn more about roles in the film and TV industries, develop creative ideas, learn about and operate filmmaking equipment and share their thoughts and concerns about the creative industries. In freeform comments, young community participants mentioned that they enjoyed learning most about different roles and skills such as camerawork, editing and prop making. Participants also mentioned that the workshop was pitched at the right level, but could have been much shorter in duration, and this important feedback will be considered when planning similar projects in future.</p>
<p>For the WRs, feedback was collected in an ongoing manner via verbal debriefs at the end of each workshop or shoot. However, evaluation of the overall process was undertaken via a group reflection at the end of the last edit consultation, when the final cut of the film was agreed. This was video-documented by the WRs and university staff and student team, and excerpts of this reflection session can be seen towards the conclusion of the WRs&#x2019; film. Overall, the WRs described the process as engaging and interesting. They reported increased confidence in their creative abilities and awareness of local film and TV developments and filmmaking roles. They also shared that the project had remained inclusive and accessible throughout and that they hoped the film would open minds and hearts to the talent available in Whitley. The WRs already came with strong experience of community-based and participatory research methodologies. However, this project had added a new set of film practice-based research skills to their repertoire.</p>
<p>In addition to the above forms of evaluation, a celebratory showcase was organised to screen the project&#x2019;s film-based outputs for a range of academic, industry and government stakeholders, share research insights via a community panel discussion and initiate an impact pathway. An image of the showcase can be seen in <xref ref-type="fig" rid="F0006">Figure 6</xref>.</p>
<fig id="F0006">
<label>FIGURE 6</label>
<caption><p>Panel discussion between Whitley community members and Whitley researchers during the project showcase at a local cinema in Reading.</p></caption>
<graphic xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="JMR-4-21-g006.tif"/>
</fig>
<p>The aim of the showcase was to invite those who would benefit from a deeper understanding of the Whitley communities&#x2019; needs and concerns and could incorporate the research insights within their planning of new and existing opportunities. Showcase attendees included relevant industry, academia and government stakeholders such as Bedlam Productions (the production company behind the Oscar-winning film <italic>The King&#x2019;s Speech</italic>), Reading&#x2019;s Economy &#x0026; Destination Agency (REDA), RBC, Wokingham Borough Council (WBC), New Directions College (an adult education wing of RBC based in Whitley), Activate Learning at Reading College and University of Reading staff from the Department of Film, Theatre &#x0026; Television, Community Engagement team, Research Development and Impact teams and Communications team. As evident from the attendee list, the showcase made space for community concerns and solutions to be prioritised and heard by those with significant power and influence within a supportive environment.</p>
<p>Most significantly, several members of the Whitley community were present at the showcase. Crucial points of positive feedback from the WRs (also seen in the film&#x2019;s conclusion) were reiterated during the panel discussion; they expressed that the process had been inclusive and responsive to accommodate access needs, childcare, family and that this had been crucial in developing confidence to make a film and feel like there was hope in the industry. Other community members who attended also expressed pride and joy about belonging to the Whitley community and spoke of an increased sense of confidence in their ability to take on creative projects and pursue careers in the creative industries. Supporting the sentiments expressed by Dr. Trisha Bennett above, several members also shared how important it was for more people that know the many wonderful stories from Whitley and how this could lead to much needed change in how the community was perceived and represented in the media. The screenings, panel discussion and audience Q&#x0026;A were video-recorded for impact evaluation purposes and demonstrate how the showcase successfully facilitated dialogue between perspectives across industry, community, government and academia. Robust critical discussion around the films&#x2019; themes continued into post-event drinks to celebrate the project&#x2019;s participants and outcomes. Those present expressed that they were keen to take on board the community-based solutions proposed by the WRs and create stronger pathways for the Whitley community to enter film and TV. Attendees also expressed curiosity and enthusiasm about filmmaking projects the community filmmakers would develop in future. Recommendations from the project are expected to be shared with stakeholders in 2026 to enable the incorporation of research insights into the evaluation of ongoing initiatives for skills training and placemaking and planning of upcoming ones.</p>
<p>The project also had a positive impact on the student experience at the University of Reading through the student filmmaker-researcher team&#x2019;s participation and feedback. While some feedback was gathered via post-workshop debriefs during the project, a reflection on their overall experience was solicited at the end of the project via a feedback questionnaire (with Likert questions and open-ended questions) and a written report with research and reflective components. Student researchers reported that the project had been very interesting, helped apply existing filmmaking and workshop facilitation skills and develop new knowledge about community-engaged forms of film practice-based research. In their written reports and feedback submitted in January 2024, student filmmaker-researchers expressed the following:</p>
<disp-quote>
<p>&#x2018;As an immigrant, the opportunity to engage with a diverse communal space run by open-minded people, facilitating many key operations such as the surplus and cafe, was a breath of fresh air that provided comfort in time when many students would begin missing home and community. From a practical standpoint an opportunity to take part in a community research or production endeavour provides several learning opportunities for students.&#x2019; (Student filmmaker-researcher 1)</p>
<p>&#x2018;As a university student myself, I know that I have felt like an outsider in my student town. Since taking on this project I feel more connected with the community, not only by meeting new people but also visiting areas of the local community I might not have visited otherwise. This new connection with the community also offers me new opportunities as someone who is interested in documentary filmmaking. For someone like me &#x2013; students who have an interest in documentary or participatory filmmaking would gain valuable experience if a module such as this one was being offered in FTT.&#x2019; (Student filmmaker-researcher 2)</p>
</disp-quote>
<p>As demonstrated by the feedback above, the project encouraged a sense of place and belonging among the student filmmaker-researchers and encouraged active engagement with questions of access and inclusion in the film and TV industry. The abovementioned reports and feedback forms were used to design and launch a new module titled Commercial and Community Filmmaking at the Department of Film, Theatre &#x0026; Television in September 2024, to engage students similarly with communities via filmmaking projects. After its first iteration, the module has already raised the department&#x2019;s profile in terms of community-led filmmaking, research and teaching, and an upcoming teaching and learning-focused publication outlines the module&#x2019;s strengths. It also discusses how modules based on filmmaking and community engagement can enhance student and staff collaboration with a range of local community groups and provide much needed support via university resources to raise critical issues, find local solutions and support marginalised voices and democratic values.</p>
<p>Finally, it is also important to note that the project also supported all participants and filmmaker-researchers to develop new or strengthen existing filmmaking and research expertise. Key skills developed include ideation, scripting, directing, interviewing, camerawork, sound recording, voiceover recording, set design, costumes and prop design, many of which directly addressed film and TV skills gaps identified in Berkshire region. Smaller scale film projects such as this can facilitate film skills in &#x2018;lower stakes&#x2019; contexts. They not only serve as stepping stones for participants towards their film and TV aspirations but also create a connected pool of filmmakers with the knowledge of filmmaking roles and processes, making them easier to train further for specific skills gaps in the industry.</p>
</sec>
<sec id="s0011">
<title>Policy implications and further research</title>
<p>The UK government&#x2019;s Creative Industries Sector Plan 2025 promises to increase investment and sets out four major areas of activity to boost growth, one of which is to &#x2018;Build a resilient, skilled and diverse workforce fit for the future&#x2019; (Nandy <xref ref-type="bibr" rid="CIT0022">2025</xref>:42). Based on the findings of the Futures in Film research project, it can be concluded that community-based approaches are well placed to support and realise the vision for a locally based, resilient and diverse workforce and must be incorporated into future planning of skills training initiatives. Other communities and academic institutions across the UK can partner and fund similar grassroots research, particularly within the context of upcoming investment by the UK government in skills clusters and training.</p>
<p>One example of a way forward is to incorporate community- and practice-based research to strengthen the BFI Skills Cluster programme. Community-led research could be used to evaluate the success of the programme across clusters, and insights could inform future planning, delivery and implementation. One could argue that organisations that already have a long and strong history of community engagement have already successfully facilitated the diversification of the film and TV industry through cluster activities. However, such priorities and outcomes are often achieved when cluster partners have existing histories of community engagement and are committed to reaching the most marginalised. To ensure that benefits reach under-served communities consistently across clusters, structural mechanisms of accountability through community-based research and community feedback must be incorporated. This can then minimise the risk of outcomes that vary widely based on cluster partners&#x2019; priorities and set initiatives up to reach the most under-served beneficiaries.</p>
</sec>
<sec id="s0012">
<title>Conclusion</title>
<p>Community- and film practice-based research can be an excellent methodology to equip communities with the tools to create awareness about available skills training initiatives and increase participation and engagement. At the same time, this combination can also provide a powerful way to align different priorities and advocate for the community as an equal stakeholder, alongside industry, government and academia, in shaping future initiatives.</p>
<p>The interview-workshop method discussed in this article can serve as a great starting point to create equitable access to the screen industries. The method is flexible, integrates reflexivity, creativity and collaboration and enables filmmaker-researchers and community members to mutually shape the research process. Most crucially, it creates a sense of ownership of both process and product for everyone involved, which facilitates sharing of ideas, concerns, skills and knowledge, as well as dialogue and organic change. More broadly, engagement of communities via film practice-based research can create timely and useful knowledge and grassroots evidence, while also harnessing the impactful possibilities of filmmaking.</p>
<p>The article has also outlined how universities can play a significant role in fostering connections between industry and community around these initiatives. By using available resources of staff, students, equipment and space, universities are in a unique position to bridge gaps in funding and skills, facilitate lower stakes filmmaking opportunities and make screen industry pathways more accessible, while also delivering on goals of high-quality teaching and learning, widening participation and outreach.</p>
<p>Future initiatives must consider the priorities and perspectives of the communities they seek to benefit, assess local awareness about the industry and address barriers to entry, which can be done with community involvement at the preliminary stages of planning. Initiatives that are top-down or assess need primarily from the industry&#x2019;s perspective will continue to be limited in their reach unless alignment between industry, academic and community priorities is achieved.</p>
</sec>
</body>
<back>
<ack>
<title>Acknowledgements</title>
<p>Thanks are due to the following individuals, without whom the project would not have been possible:</p>
<p>Whitley Researchers Emmaleigh Williams and Vandy Butcher and student filmmaker-researcher Mrinal Rajeev co-directed the documentary (18 min 33 s). The film was edited by Mrinal Rajeev in consultation with the Whitley Researchers.</p>
<p>Student researcher-filmmakers Mrinal Rajeev and Kyle Johnson contributed to the filmmaking and research process by co-facilitating workshops, assisting in the shooting and sound recording and undertaking relevant research and note taking to plan the workshops with Shweta Ghosh.</p>
<p>Whitley Young Community Participants and student researcher-filmmaker Kyle Johnson co-directed the short fiction film (3 min 39 s). The film was edited by Kyle Johnson in consultation with young community participants.</p>
<p>Members of the Whitley Community Development Association supported the research project by contributing relevant research reports (Whitley Community Development Association Impact Report 2022-2023) as well as providing logos and fonts.</p>
<p>Parents of young community participants provided their consent for their wards to participate in the research and filmmaking process.</p>
<p>Resource Productions CIC led a half-day training on Film and TV roles for the YCP workshops and also shared information on Screen Berkshire training programmes with attending members at the project showcase.</p>
<sec id="s20013" sec-type="COI-statement">
<title>Competing interests</title>
<p>The author reported that they received funding from the University of Reading&#x2019;s AHRC Impact Accelerator Account (IAA) Impact Project Fund in 2023 and the University&#x2019;s Teaching and Learning Initiatives Fund in 2023, which may have affected the research reported in the enclosed publication. The author has disclosed those interests fully and has implemented an approved plan for managing any potential conflicts arising from their involvement. The terms of these funding arrangements have been reviewed and approved by the affiliated university in accordance with its policy on objectivity in research. The author Shweta Ghosh serves as an editorial board member of this journal and has no other competing interests to declare.</p>
</sec>
<sec id="s20014">
<title>CRediT authorship contribution</title>
<p>Shweta Ghosh: Conceptualisation, Formal analysis, Funding acquisition, Investigation, Methodology, Project administration, Supervision, Visualisation, Writing &#x2013; original draft, Writing &#x2013; review &#x0026; editing. The author confirms that this work is entirely their own, has reviewed the article, approved the final version for submission and publication and takes full responsibility for the integrity of its findings.</p>
</sec>
<sec id="s20015">
<title>Ethical considerations</title>
<p>Ethical clearance to conduct this study was obtained from the University of Reading Research Ethics Committee, 2023.</p>
</sec>
<sec id="s20016" sec-type="data-availability">
<title>Data availability</title>
<p>Data are currently not openly available. They are stored securely on the University of Reading server and can be made available from the corresponding author, Shweta Ghosh, on request as per the data protection protocols of the University of Reading and the conditions of consent assured to research participants.</p>
</sec>
<sec id="s20017">
<title>Disclaimer</title>
<p>The views and opinions expressed in this article are those of the author and are the product of professional research. They do not necessarily reflect the official policy or position of any affiliated institution, funder, agency or the publisher. The author is responsible for this article&#x2019;s results, findings and content.</p>
</sec>
</ack>
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<fn><p><bold>How to cite this article:</bold> Ghosh, S., 2026, &#x2018;Futures in film: Community visions for film and television opportunities in Whitley, Reading, United Kingdom&#x2019;, <italic>Journal of Media and Rights</italic> 4(1), a21. <ext-link ext-link-type="uri" xlink:href="https://doi.org/10.4102/jmr.v4i1.21">https://doi.org/10.4102/jmr.v4i1.21</ext-link></p></fn>
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